How many people are using visual radio in India? According to “sources from Radio Mirchi”, the radio station owned by BCCL, visual radio penetration in India is 10 percent in Delhi and six-seven percent in Mumbai…is that actual Visual Radio that requires a GPRS connection for the data, or just radio on the mobile phone? Using the visual radio feature on my phone, I can access all the FM radio stations being broadcast in Delhi – not just Radio Mirchi which provides the visual radio features.
One problem is that people don’t know how to turn visual radio features on. A.P.Parigi, CEO of Entertainment Network India Ltd, a BCCL subsidiary which owns Radio Mirchi says that the initial response is encouraging (is it really?); a marketing plan is in the works to drive usage. Visual Radio would allow users to receive information on songs being played, download ringtones and participate in contests. Why not provide free GPRS for accessing visual radio content, and charge for the downloads? [via release]
Related:
– Geodesic Launches Mundu Radio On Mobile
– <a href="http://www.contentsutra.com/worldspaces-plans-for-mobile-radio-opposed" title="WorldSpace
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