Big Media Executives For The Digital Future

NYT’s Richard Siklos has column building on all the big exec changes as companies like AOL, NBC, CBS, Fox Interactive, MTV and others. What led to Jon Miller’s ouster, and what does Randy Falco bring to the table? What led to Ross Levinsohn leaving, and what gives Peter Levinsohn the creds? Should we read too much into Larry Kramr leaving and Quincy Smith being the new head of CBS’ digital efforts?
“Has an archetypal digital genius yet emerged amid all this movement? Not exactly. The screenwriter William Goldman famously said of Hollywood’s hit machinery that ‘nobody knows anything.’ When it comes to the digital machinations of media companies, the new tag line may be that ‘nobody knows everything.’…In a way, the tenure of a chief digital genius weirdly mirrors the fickle nature of the Web itself: hits can appear very quickly, but only a few stick around for the long haul.”

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