Simon Dumenco, the gadfly columnist at AdAge, ruminates about why Reader’s Digest sale makes sense, and what it means in juxtaposition with other sexier online M&A deals: “That’s the beautiful thing about this surprising, old-school deal. It is, shockingly, about a company with real assets and quantifiable reach to a very specific demographic with a laser-like focus on, basically, home and family. Unlike, say, certain media properties that are all about, basically, self-absorption and time-wasting.”
Related: <a href="http://www.paidcontent.org/entry/readers-digest-sold-16-billion-to-private-equity-online-still-small-but-gro/" title="Reader
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