On Why Reader’s Digest Deal Makes Sense

Simon Dumenco, the gadfly columnist at AdAge, ruminates about why Reader’s Digest sale makes sense, and what it means in juxtaposition with other sexier online M&A deals: “That’s the beautiful thing about this surprising, old-school deal. It is, shockingly, about a company with real assets and quantifiable reach to a very specific demographic with a laser-like focus on, basically, home and family. Unlike, say, certain media properties that are all about, basically, self-absorption and time-wasting.”
Related: <a href="http://www.paidcontent.org/entry/readers-digest-sold-16-billion-to-private-equity-online-still-small-but-gro/&quot; title="Reader

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