Indian Entertainment Industry Considers Mobile

A panel titled Is the Big Picture the Small Picture? was held ahead of the International Film Festival of India (IFFI) to discuss how mobile phones will affect the Indian entertainment industry. The normal ideas are reported…free phones if “users were willing to tune into the promotional content that came together with them”, the length of content and so on. Some speakers pointed out that “doing ‘original shoots’ for the little screen was still not viable ‘as in this country, the growth in mobile use is coming not from the high-end segment'”.
Bobby Bedi, Confederation of Indian Industry (CII), was “particularly critical of the fact that 80 percent of mobile revenues were taken by the telcos (telecom companies), leaving just 20 percent for those putting together the content – producers and story-creators among others”.
If the Indian telcos want to get the 5% of their revenue they get from VAS to increase to the 20-40% seen in other countries, they’re going to have to look at giving more of the revenue to content creators.

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