RCR News has run a story from sister publication Advertising Age about Sprint selling ads to the landing page that its customers start from when using the mobile web, which was launched in September.
It’s not the fact that ad space is being sold that people are wary about, but profiling that is done to segment the customer.
“The big difference is targeting
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post