Just like the name says, this new service (detailed in this blog post) lets customers in bars, restaurants or other establishments text in their jukebox tune requests. Orange in France has signed up with Israeli firm YCD to implement the service, which is launching as we speak as a pilot in 20 sites in Paris. Following this stage the companies plan a country-wide rollout of the service to thousands of locations in France. YCD told me Orange in Israel also piloted the service earlier this year.
The concept of interacting with music and influencing the choice of music played in a venue may just be cool enough to catch on. MyStrands, for example, recently launched a service in this space (called PartyStrands
Comments have been disabled for this post