Mobile TV: In The U.K. It

The Olswang Convergence Consumer Survey 2006 documents that mobile TV is not catching on as well as the industry had hoped. In fact, consumers remain uninterested in using their mobile phones to view audio-visual content. Roughly 90% of respondents had not yet streamed or downloaded any full length content, clips or trailers to their mobile phones and, of these, over 70% stated they had no future interest in this activity. (The survey, now in its second year, and based on an independent survey of 1,500 13-55 year old U.K. consumers, reported in 2005 that 70% of respondents did not want to watch TV on a mobile phone.)

Why the lukewarm response? The survey found the problem may be the content

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