Give Up & Give In To Google?

This interesting and highly controversial post suggests that this is the action mobile operators should take. Rather than reinvent the wheel (or in this case mobile search), mobile operators should learn from the lessons of the Web and grant Google a top-notch spot in their mobile search schemes. Put simply, operators that endeavour to create (let alone brand) their mobile search offerings are blind to the obvious dominance of Google. The author wrote:

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