Cingular Offers Prepaid Content Cards

Cingular has launched prepaid ringtone cards, dubbed Tone Cards, which can be bought over Cingular phones, through retail locations or through the carrier’s Web site according to RCR News. A $9.99 card buys four ringtones or images while $19.99 cards buy eight. From the press release, “Tone Cards utilize credits which are redeemable for ringtones and graphics. Tone Card users can redeem their credits at Cingular MEdia Mall either via the Cingular website or via their mobile phone.” The apparent intention is to allow people to give the cards as gifts — I can’t see any benefit to people buying the cards for themselves rather than just go to Cingular’s website. If it was third-party content I could understand, but it doesn’t seem much of a benefit from the carrier.

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