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You’re reading it here first … Richard Rosentblatt, who engineered the attention-getting sale of Intermix and its chief asset MySpace.com, has acquired assets of Intermix Network LLC from Fox Interactive Media for his Demand Media. No terms for the sale, which closed last Friday. The News Corp. unit acquired
flawed Intermix 14 months ago — the deal closed in Sept. 2005 — as a way of gaining the pearl in the oyster, MySpace. (To be fair, Intermix was the rehab of flawed predecessor eUniverse.) Some of the other assets were intriguing at the time — talking about the deal at the time Ross Levinsohn saw potential in Grab.com, for instance — but without MySpace, we wouldn’t have been hearing any $580 million noise about the company. FIM actually has made use of Grab.com or, more literally, some of the technology behind the site. FIM retains the rights to the Grab.com social networking code base now being used for foxsports.com, americanidol.com and other FIM operations. Demand Media gets a license to the code as well. FIM also retains a perpetual royalty-free license for the casual games that came with the company.
The assets being acquired by Demand Media include:
— Social Labs LLC (historic note: that was the subsidiary that held the MySpace interest).
— Web assets spanning 20 sites including Grab.com, gamerival.com, flowgo.com.
— Lead generator Focalex.com.
FIM statement: “Fox Interactive Media (FIM) has sold most of the remaining, non-MySpace assets of Intermix Network LLC to Demand Media. These assets weren