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AllAdvantage 2.0, AGLOCO Launches

A couple weeks ago we told you about a pre-launch company called AGLOCO that seemed to be the rebirth of bubble fiasco AllAdvantage. Well, AGLOCO has gotten in touch with us to defend itself from affiliation with the pay-to-surf flame-out. The company admits the AGLOCO team does include two AllAdvantage alums (including privacy guru Ray Everett-Church). They also say, if all goes well, AGLOCO will launch in both English and Chinese on Monday.

The angel-funded team of 15 is led by eight current Stanford Business School students, and yes, the plan is to “develop a content-agnostic system where people can actually monetize what they do on the internet,” says AGLOCO founder Akshay Mavani. In Mavani’s telling, the problem with AllAdvantage was its negative cash flow, which had the company paying users out of its venture capital funding while it buckled under the stress of growing from zero to 800 employees in a year.

AGLOCO, to play it safer, will only pay users when it has revenue. The management will pay its bills by taking a 10 percent fee. The hierarchy of the pyramid scheme will be less dramatic because, as we previously reported, users will be capped to five referral levels. These checks and balances are going to make it harder to jumpstart a user base, but at least they’ll maintain some kind of sanity.

Mavani says AGLOCO is also different because it plans to diversify its revenue streams by including sponsored software and services and affiliate fees, in addition to highly targeted advertising. While it’s currently subsisting on an undisclosed amount of angel funding, the company has begun the process of going public on the AIM in London as an alternative to raising venture capital.

When we asked the company founders about the divisive response our last piece on them had provoked, they quoted an adage back at me: “If nobody’s saying bad things about you, you must not be doing anything important.” We’re sticking by our initial assessment of the company — Bubble, bubble, toil and trouble! — but it’s good to hear a little bit more about how they’re thinking this through.

14 Responses to “AllAdvantage 2.0, AGLOCO Launches”

  1. The idea is fantastic. I’m sure it will become even bigger then Google. Let’s face it; Google became big because of their search engine.The search feature is just one of many that the Viewbar will have. Besides, all the members will benefit form their usage of the Viewbar and their efforts in enrolling others.

    I started 4 days ago and have 30 members now.

    Have look at my website at:


  2. My 2 cents: it’s free, so the only thing at risk is the couple of minutes of your time it takes to join.

    You sign up, download a toolbar, invite others to do the same.

    Very little to lose, but quite a lot to gain, if things go well.

    Definately an attractive risk vs. reward ratio

  3. Hey AGLOCOers,

    So I’ve created a website that will show daily statistics from the ground up for creating your own AGLOCO network. Today is the first day of operation so I’d love some new members to start joining and seeing my project come to life. I’m going to add charts and daily blogs so people can follow along and even mimick my site if they want. The site is:


  4. I think agloco is a very bad idea, and I also think it is a bad
    thing for the Internet right now. We are in the middle of a
    regrowth in the web, and people are starting to do some
    very cool things, e.g. flickr, 43things, delicious, youtube,
    mashups etc. Muddying these waters with a “get rich quick”
    scheme seems like a bad idea at best.

  5. The IP core of this system/method, if not the entire system/method itself, is very likely to have already been invented and patented; putting this company in the future gun site/s of whoever currently owns such patent.

    A quick search of “Attention Brokerage” at turns up a number of such patents…and this list doesn’t begin to include the other possibly 10 or more which are surely pending and not yet issued.

    So the company may not for long see or enjoy the light of day…