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Cingular is promoting a one-day tour of seven mini-shows by rap artist Jay-Z. He’s promoting his new album Kingdom Come, and will perform seven half-hour shows in seven different cities this saturday. The point for Cingular is to generate exclusive content for its mobile customers, in this case video of the concerts.
“As part of our overall Cingular Music strategy, we are committed to creating, producing and delivering these one-of-a-kind music events for viewing on the mobile screen,” said David Garver, executive director, segment marketing and sponsorships, Cingular Wireless. “Over the past year, Cingular Sounds Live has featured a variety of artists who are at the top of their game and Jay-Z is no exception. We are thrilled to help Jay-Z promote his new album, Kingdom Come, while capturing footage of his live performances for the exclusive enjoyment of our customers.”…In three of the concert locations, Cingular will hold a “Change Clothes & Go with Jay-Z” text-promotion contest during the show whereby two lucky Cingular customers at each event will be randomly selected to join the mile- high entourage and attend the remaining concerts.”