Sky Mobile Hits a Million

Mobile Marketing Magazine is reporting (in an article dated Nov 17) that “Vodafone and Sky are claiming a successful debut for the launch of Sky Mobile TV on the Vodafone 3G network, with customers accessing 1 million streams of mobile TV channels in the two weeks since the service launched on 1 November”. Vodafone has 341,000 Live with 3G customers, so that accounts for just under three streams per customer, which is a pretty good figure. However, the service is currently free, so the usage will probably drop when the £5 per pack per month charge comes in. “Sky Mobile TV offers 19 mobile TV channels, including 24-hour news, sport, entertainment and documentary programmes to all Vodafone live! with 3G customers. The channels come in two ‘packs’

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