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We just got a press release from Fox Interactive which says that Peter Levinsohn is the new president of Fox Interactive. FIM insiders tell us that Levinsohn has often described the current changes in the media landscape as a “once in a lifetime opportunity.” Looks like he is willing to grab the brass ring.
Our sources say that Ross Levinsohn is planning to start a new kind of media operation, and there is considerable interest (and funding) for whatever his plans might be. We are also hearing from fairly reliable sources that Levinsohn plans to raise this money and buy-and-aggregate an online media property of high traffic sites.
Ross has done an incredible job over the past couple of years launching News Corp.’s Internet division from scratch and building one of the most innovative destinations on the web. His strategic vision helped us to establish a strong Internet presence in a very short time and we are enormously grateful for his many contributions. I know Ross will be successful in whatever he chooses to do next and we hope there is an opportunity for us to participate.
Ross is the second high profile executive to leave Fox Interactive. Mark Jung, who was chief operating office at Fox Interactive left the company recently for parts unknown.
In light of the recent ouster of Jon Miller at AOL, it seems to me that the old media companies are putting old media guys in charge of their new media empires, a move as risky as skating on a lake. You just don’t know where the ice is thin!