Yahoo India To Dump Shaadi.com As Matrimonial Partner

This was quite expected when Yahoo alongwith Canaan Partners invested in matrimonial portal BharatMatrimony. Yahoo India will drop Shaadi.com and instead take BM as its preferred matrimonial partner. A Shaadi.com logo still dons the Yahoo matrimonial page. I wonder why it’s taking long for Yahoo to do this, though. Contractual obligations?
Also an afterthought: why didn’t Yahoo invest in Shaadi instead of BM in the first place? [Via Business Standard]

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