Primedia Gets Controlling Stake In Exactmobile

MyADSL: Following regulatory approval in South Africa, “Primedia will acquire 50.05% of Exactmobile, a wireless application service provider (WASP) and the leading mobile content provider in South Africa. Exactmobile has a strong brand with high recognition among the 13-24 age demographic and a large national footprint through booklet distribution and WAP portals delivering over 120 million items to 9 million customers to date.” Exactmobile has delivered over 120 million items to 9 million customers to date.

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