Online Mktg & Advertising M&A Roundup: MediaWhiz-Text Link Ads; QFour Digital

MediaWhiz Acquires Text Link Ads: NYC-based MediaWhiz has acquired Cincinnati-based Text Link Ads…the deal was partially financed by existing MediaWhiz investor Lake Capital. Founded in 2003, TLA does what it says: text ads on various websites…it has recently entered into RSS ad business. Some more details in the release here.
PE Firm Forms Online Marketing and Ad Rollup Firm: GTCR, one of big private equity firms, has formed QFour Digital, a Santa Barbara, Ca-based acquisition and rollup vehicle that will focus on acquiring and operating technology-based businesses in the online advertising and marketing services industry. It has also appointed Jeffrey Pullen as the CEO of the new company…Pullen was previously the COO of ValueClick and prior to that the CEO of Commission Junction.

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