MSN To Stream Concerts Via India Portal

MSN, in association with Control Room, is planning to stream live concerts via the MSN India portal, reports agencyfaqs.

For the time being, the content is going to be international: they’re beginning with the live streaming of a Beyonce concert tomorrow and Oasis, Shakira, Jay-Z and Incubus are lined up. Advertising, however, is going to be local: NDTV Media is handling the account. The problem – even if the concert is live, who’s going to watch it at 8:30am? Local concerts might be a better idea, and will probably attract a larger audience.

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