MSN, in association with Control Room, is planning to stream live concerts via the MSN India portal, reports agencyfaqs.
For the time being, the content is going to be international: they’re beginning with the live streaming of a Beyonce concert tomorrow and Oasis, Shakira, Jay-Z and Incubus are lined up. Advertising, however, is going to be local: NDTV Media is handling the account. The problem – even if the concert is live, who’s going to watch it at 8:30am? Local concerts might be a better idea, and will probably attract a larger audience.
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