Well, it has already started happening, whether Google wants it or not: Google’s CEO Eric Schmidt, sees a future where mobile phones are free to consumers who accept watching targeted forms of advertising, this story says…”Your mobile phone should be free…It just makes sense that subsidies should increase” as advertising rises on mobile phones.
Schmidt says it enjoying early success in its strategy to win phone network allies in Japan, where TV viewing and shopping on phones is advanced…he did say his own company had no plans to directly give away phones itself, nor is he aware of any effort by partners such as phone makers Nokia or Motorola or mobile operators like Vodafone to make such a radical move.
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