VentureBeat has an opinion piece by Ken Elefant, a founding partner of Opus Capital, on mobile advertising. He lists the advantages and disadvantages of several types of mobile ads…
WAP banner ads and in-game advertising run into problems of who owns the ad inventory, the carriers or the content providers. Location based advertising and video advertising are a fairly exciting proposition, except that there are some issues with consumers. Marketing via SMS/MMS (eg, with text voting on TV) is quick and easy, but “there isn’t much excitement here, and the potential is limited”. Online coupons are given the thumbs up, and interstitial advertising is described as “the most promising”.
“Interstitials are ads that play during the dead time during downloads. They
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