In a press release mobile operator 3UK has released the results of a survey (A fully representative sample of 2,000 16-24 year olds were questioned between 25-27 September 2006. 3’s research was conducted by youth communications specialist agency, Dubit) showing that “the mobile phone is set to become the retail channel of the future for music fans”. It’s a fairly broad conclusion to draw from the results, but I guess things have an odds-on chance of happening that way.
The main stats:
–Music purchased on mobile is the fastest growing music format – up 100% on 2005
–Mobile could overtake computer based music purchases within 5 years (if mobile sales continue to grow at the same pace)
–Six out of ten under 24 year olds have purchased music via a mobile
–‘Downtime’ is becoming the new commerce space for music retailing – two thirds say they buy on public transport, and half say they’re interested in buying new tracks on the way home from a club
–Paying for music via mobile bill preferred to cash or credit cards by 50% of under 21s
–CD will die out within five years say 60% of under 24s
–Downloading has environmental benefits according to 85% under 24s
These stats are expanded in the release. For example: “Music sales on mobile are booming, up 100% on 2005. 3 is the UK’s biggest mobile music retailer with 75% of the market, its 3.75 million UK customers now buy over one million audio tracks and music videos per month, with audio sales accounting for one in ten of all chart singles bought in the UK.” The 2.16 Mb PDF of the report is here.
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