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“ is a multiplex with unlimited seats” – Rajjat A. Barjatya, MD, Rajshri Media

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Rajjat A. Barjatya, MD, Rajshri Media (P) Ltd is the man steering his family’s film production and distribution business towards the digital domain. Rajshri Productions is one of the largest content owners in the film and entertainment business in India, and, their newly launched broadband video portal will also see the premiere of Vivah, the first film in India to be simultaneously premiered in the theaters and online. I spoke to Barjatya about Rajshri Media’s plans for their video portal:

How do you intend to promote the portal and which agency have you signed up?
We’ve signed up Interactive Avenues for the online promotions. Online is an important means of reaching our target market

6 Responses to ““ is a multiplex with unlimited seats” – Rajjat A. Barjatya, MD, Rajshri Media”

  1. For the past few weeks, I have been unable to watch anything on Rajshri. I click on the link, it returns the screen "your video will presume shortly" and then nothing happens. Any ideas?

  2. Santosh Ghosh

    This is a great Initiative by Rajshri. The thinking is great and the Idea of content delivery is perfect. The only area to look upon on this is right attitude a focused approach and right people to drive the vision. Rajat is a young leader and he understands the medium well. The team as of now looks upbeat hope they will continue their drive towards a better tomorrow for entertainment lovers.

    As of date Rajshri's all strategy is looking bang on. I wish Rajat, William and all @ all the very best


  3. I was told that the full fledged launch is at around 1200hrs IST…basically, they want to be up first thing in the morn for the US consumers. The only content I have been able to preview is the Rajshri promo on the index page…and using IE, not firefox. For the concerts, I got the sound, but no video…lets wait and watch.