Rajjat A. Barjatya, MD, Rajshri Media (P) Ltd is the man steering his family’s film production and distribution business towards the digital domain. Rajshri Productions is one of the largest content owners in the film and entertainment business in India, and Rajshri.com, their newly launched broadband video portal Rajshri.com will also see the premiere of Vivah, the first film in India to be simultaneously premiered in the theaters and online. I spoke to Barjatya about Rajshri Media’s plans for their video portal:
How do you intend to promote the portal and which agency have you signed up?
We’ve signed up Interactive Avenues for the online promotions. Online is an important means of reaching our target market