Latin Portal Batanga.com Buys Marketing Services Firm LatCom

Latino music portal Batanga.com has been on a small acquisition spree: the Coral Gables, FL based company has acquired New York’s LatCom Communications, a specialist in Hispanic scholastic marketing, from radio chain Davidson Media Group. Terms of the acquisition were not disclosed.
Via LatCom, Batanga will offer live entertainment through the Latino University College Tour…LatCom will also add websites LatinoGreeks.com, LatinosStep.com, LatinoUniversity.com and iCaramba.com and two magazines, Latino University and Latino High School, to Batanga’s portfolio.
Batanga, which is backed by private equity firm H.I.G. Ventures, turned a profit last year.
Earlier this month, the company announced the acquisition of music site eLatinMusic.com. Earlier last year, Batanga merged with Miami-based Planeta Networks.

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