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Cybermedia To Invest More Money In IT Jobs Portal

Cybermedia Group plans to increase their investment in Cybermedia Dice, the IT jobs portal. The joint venture between Delhi-based Cybermedia and Dice had made losses of Rs 14 million last quarter.
In an interview to Exchange4media, Pradeep Gupta, chairman of Cybermedia Group, said, “We were late entrants in this particular market. First thing we did was to work on the offering and make it a strong product. We are focused, and are primarily looking at IT customers. We are not looking at all kinds of jobs. We are only focusing in that particular area. In the first year, our focus was to strengthen the search engine. The second thing was to concentrate on ensuring that the IT people heard about it. Mostly we focused on IT clusters and we’ve had a good growth over the last 6-8 months since we launched. This year we are putting in more funds and you will see more spend on brand building, as it has been in the past 4-6 months.”
Gupta also said that the group had got the licence to publish BusinessWeek in India last year, but that has been put in cold storage because the government had not given the permission. When the “situation changes”, they will lok at the space again.