Marching Ants reminds me of that Dave Mathews Band song…agencyfaqs reports that the Reliance ADAG has hired Marching Ants, a creative agency from Mumbai, for handling communication for its gaming portal Zapak.com. Industry sources have estimated the account at Rs 5 crore. More details here.
From the report, it seems Reliance is planning to go the whole hog with both the games and the promotions, particularly with TV, print and OOH media. Their advertising for Reliance Infocomm hasn’t been very impressive, but this is a different product and will probably have a different positioning.
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