Rajshri Media Launches Broadband Entertainment Portal; VIVAH To Premiere Online

Rajshri Media, the digital media arm of bollywood production and distribution house Rajshri Productions, has launched a broadband portal Rajshri.com for entertainment and premium video content. The company owned by the Barjatyas is also premiering their home production VIVAH online. The movie will be available for download or live streaming from Friday 12 PM. This is the first time an Indian movie is premiering online – simultaneously being released in theatres and also online. VIVAH is available for $9.9 per download. And the DRM (Digital rights management) licence will expire after 72 hours.
The site is mainly targeted NRIs and non-Indians living abroad but interested in Indian entertainment content. Currently it has aggregated content worth 3,000 hours which include movies, music videos, historical videos and documentaries. Quite an amazing collection of broadband content, and it looks like Rajshri has a winner here. Besides, the Barjatyas are bollywood insiders and so they have a competitive advantage over others in aggregating the bollywood content at much better terms. As for tapping the domestic market, however, it’s a long term game since broadband penetration is just about a million. These are the videos viewed at 512 KBPS and above, and very few Indians have that kind of speed for their internet connections. Yes, the NRI audience can get to see their favourite movies online now.

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