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Helio Launches LBS Phone; Boost Launching Next Week

The MVNO Helio has launched its third phone, after the first two in the initial launch: it has teamed up with Google (NSDQ: GOOG) and Samsung to deliver a new phone with features such as a friend locator service and driving directions, reports Reuters.
The company said users would be able to find out their current location and look up traffic conditions or directions to specific addresses by using Google maps and satellite positioning technology in Samsung’s Drift phone.
The phone, which sells for $255, also gives users the option to look up the location of nearby friends, or to have their own location show up on their friends’ cell phones.
Sprint (NYSE: S) Nextel-owned MVNO Boost also plans to announce details of its own location-based service next week.
AP: A service similar to Helio’s was once available through the former AT&T (NYSE: T) Wireless, but disappeared with that company’s acquisition by Cingular Wireless two years ago. Rather than GPS, the “Find Friends” service relied on triangulation to locate a subscriber, measuring the distances a signal was traveling between the person’s phone and the closest network antennas.

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