Today marks a milestone at Yahoo: it begins the beta testing of an advertising platform that will serve up graphical banner ads and interactive sponsor messages (specifically tailored to mobile devices and all their limitations such as tiny screens and bandwidth constraints). Yahoo’s new service, available only in the U.S., also provides advertisers template options to choose from. These templates, based on Yahoo technology and that of its many handset partners, automatically display the ad presentation that is the best fit with the variety of screen-sizes on the market. This allows advertisers to better target the myriad of mobile devices.
PepsiCo will be among the first advertisers to try the new mobile platform. Yahoo
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