Diverging Views Between US And Europe On Mobile Content

Finfacts: Valista has surveyed attendees at London’s Mobile Content World and the Digital Hollywood Fall in Santa Monica, California, to find what the industry on both sides of the Atlantic thinks will happen to the mobile content market. “37% of European respondents believe that by 2011 consumers will mostly obtain mobile content subsidised by advertising compared to just 6% of US respondents. In the United States, over one third of respondents believe that mobile content will be bought on a subscription basis by users.” Both Europeans and Americans see premium SMS giving way to more flexible and robuts payment methods, especially direct-to-bill charging. “The U.S. industry is also more bullish about the operator revenue generated from mobile content, with more than half estimating that this will be in the range of 40 — 60 per cent in three years time. A more cautious outlook is expressed by their European counterparts where 58% believe that less than 25% of total operator revenue will be generated from mobile content in three years time.” I’m going to side with the Europeans on that last one. There’s no note on how many people were surveyed.

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