More from Rajshri Media: Indiantelevision.com reports that Rajshri Media and Mattel Toys India have launched mobile content based on the latest Barbie movie ‘Barbie in the 12 Dancing Princesses’, including wallpapers, animation, ringtones, video clips, accessible via wap. Rajshri Media intends to launch the Barbie MobiWorld via short code and mobile games are also in the offing.
It’s likely that the parents will be downloading the content for their kids, and one should never underestimate a childs powers of persuasion.
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