MySpace To Launch In Japan; Partnership With SoftBank; Mobile Heavy

Looks like MySpace.com’s expected expansion into Japan is finally underway. Via Reuters, a report from business daily Nihon Keizai that News Corp. is partnering 50-50 with Softbank Corp. on a JV called My Space Japan. If this sounds familiar, it’s because UBS analyst Aryeh Bourkoff told investors last June that such a JV was expected. The initial launch was expected in September but apparently the deal only now is being finalized and could be announced later this week. Plans call for the PC version to launch first, followed by mobile.
Reuters: Murdoch, News Corp. chairman and chief executive, said “all sorts of things, like putting MySpace on mobile,” will be up for discussion when he meets Softbank CEO Masayoshi Son. Murdoch was speaking on the sidelines of an international conference in Tokyo.

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