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CBS is switching gears in digital, opting for someone with more of a rep for making deals than building companies. In: Quincy Smith as president of CBS Interactive. Out: Larry Kramer, the founder of CBS Marketwatch who joined CBS in 2005 to help create the digital foundation of a company that didn’t have one. Smith, 35, brings a reputation for the kind of aggressive behavior prized by CBS CEO Les Moonves. Most recently, Smith has been an investment banker at Allen & Co, where he worked on the Viacom-Neopets, Advertising.com-AOL and various Google deals; before that, he was at Netscape for five years and started a VC firm with James Barksdale. At CBS, Smith’s portfolio is company wide with the responsibility for bring together all elements of digital strategy — radio, outdoors, books, TV. Kramer focused primarily on TV, cable and CBS Sportsline.
Smith tells Reuters in an interview: “The important thing is that we get confidence internally on a set interactive strategy that will immediately change and be organic as we grow. From there we can think about how we can execute on this as a team.” On the making deals side, it sounds like he’s in sync with Moonves, who has said the company won’t be making major digital acquisitions. Smith says he wants to hear from all entrepreneurs as he searches for the next YouTube: “I