Comcast To Launch User-Gen Video Site/Channel Ziddio

This is kinda weird, but only because the details are a bit sketchy: Comcast is about to launch a user-generated video site and TV VOD channel Ziddio…users who upload videos in specific categories have a chance to win prizes and national distribution of their original content on the VOD channel, according to this release (Updated: they took down the release…someone jumped the gun here).
Ziddio has partnerships with several major networks including: HBO, Cinemax, The Style Network, and Lucas Films, and presumably these companies would sponsor some of the contests running on the site. It will have eight different categories.
From Comcast’s FAQs: “Ziddio is a premier, user-generated, video community where the professional and amateur film industries come together. It’s a safe network for partners and brands to invest in the user-generated space. It’s a place where creativity is encouraged and the hardest part isn’t making the film, it’s making one that people will enjoy.”
Updated: Someone should tell Peter at WSJ to do a basic Google News and Google search…that’s how I found out the specific info on this story. WSJ has the usual “according to people familiar with the matter” lameness…and has half the info that we have, a day later. They issued a release, Peter…