Sprint will offer NFL Airplay Live, a mobile game from Airplay (which has a different take on mobile gaming). “NFL AirPlay Live allows players to compete against friends, family and the AirPlay TV audience in live “call the play” tournaments during every quarter of NFL action this season…With NFL AirPlay Live, Sprint PCS Vision, Power VisionSM and Nextel subscribers can call the play before every snap of the ball by using their web-enabled wireless handset to predict run or pass, distance or direction, and even what specific player is going to get the ball on each play. As they watch the action unfold live, players accrue points for correct predictions, chart results and rankings on the AirPlay national leaderboard and even compete live against an NFL player during select nationally broadcast games.” The game comes as an application, and AirPlay fully produces the live synchronization between wireless device and live broadcast. So the system is pretty scalable since Airplay only needs to add people for each new sport/game it covers. Although this is not something I’d use I can see the attraction, and if the idea is well executed it should take off.
The service on Sprint costs $3.99 per month plus standard text messaging and data charges — I don’t know what that would come to. Airplay had to get licensing agreements with NFL to run the service, as well as with PLAYERS INC — which covers the licensing for the NFL players. This last agreement “allows the game to use actual names of pro football players. So you can pick that Terrell Owens is going to make the next play”.
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