Mobile Content Deals: Games, Pets and Horror

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THQ Wireless is pushing into Russia, with plans to launch 18 mobile games (including Worms, MotoGP, Star Wars, Destroy All Humans) in November in Russia and the Commonwealth of Independent States.
Discovery Communiations has announced the launch of a pet site, Animal Planet Media Enterprises, after acquiring Petfinder.com and PetsIncredible.”Animal Planet Media Enterprises marks the first time animal lovers and pet owners will have access to a centralized online, television and mobile community for research tools, expert advice, local resources, customized products and services, do-it-yourself projects and user-generated and interactive content. The new business unit also includes the Animal Planet television network — celebrating its 10th anniversary this year — online assets including http://www.animalplanet.com, the 24/7 broadband channel, Animal Planet Beyond, and other media platforms including a robust Video-on- Demand (VOD) service, mobile content and merchandise extensions.”
When Evil Calls on Amp’d, mobisodes can’t be far behind…Amp’d Mobile will carry a mobile horror series with Zone Mobile, dubbed When Evil Calls.”The 20×2-minute series was written and directed by Johannes Roberts (Forest of the Damned, Darkhunters) and produced by Pure Grass Films, a company set up in 2005 by Ben Grass, formerly a senior executive at Sony Pictures in London. It is available through the Zone Horror WAP site and all major U.K. mobile operators.” I can’t imagine a mobile screen being scary, but I’d be interested to see how it’s done.

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