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Earnings: Gemstar-TVGuide Call: Redesign Producing Results In Traffic, Ads

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The September redesign of led to huge jumps in community registrations and traffic in the third quarter, Gemstar-TV Guide CEO Rich Battista told analysts during the company’s 3Q call (via SeekingAlpha transcript). Community registrations are up 1,000 percent and Nielsen/NetRatings estimates that traffic jumped 33 percent in September to 3.7 million from 2.8 million unique visitors. Page views per unique visitor were 18.85, up 7.7 percent from a year earlier while time per person rose 5 percent to 14.5 minutes, he said.
CFO Bedi Singh said revenue at TV Guide Online rose 25 percent in the first nine months of the year. Singh: “Additionally we are encouraged by an increasing number of conventional advertisers and a 26 percent increase in average CPM in this quarter versus Q3 ’05. We believe that increasing uniques, targeted website acquisitions and increase in CPMs will drive revenue increases going forward.” The challenge for TV Guide will be to keep advertisers interested in the site after the novelty of the new site, which was relaunched in September, wears off.
A licensing agreement with Yahoo reached during the quarter calls for Gemstar to provide an IPG to Yahoo and for TV Guide branding and marketing across the portal. Battista said: “We feel like this was a very solid, fair agreement, and we do believe that it opens up an opportunity for us to potentially create more revenues in the internet space and we are having discussions with a number of players.” He wasn’t more specific.
Related: Redesign Rolls Out Today; Emphasis On Info, Community