MarketingSherpa, the online publisher focused on online marketing and content areas, has been acquired by MEC Labs Group, a company that runs MarketingExperiments.com, a research firm that conducts real-time marketing experiments. Among other things, MS produces the yearly ContentBiz summit, which discuses the business of premium/paid content online.
As Anne Holland, the founder of MS describes it, “our goal remains the same — to conduct new research into what really works in marketing via Case Studies, Benchmark Guides & Summits.”
Some more details about the deal here.
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