Did Wall Street Kill Mobile ESPN?


This article puts forth the opinion that it was Wall Street’s short term focus on quarterly revenue that drove Disney to kill Mobile ESPN shortly after it launched. “This is called, by some, myopic loss aversion (MLA). MLA is a point of view where the fear of short-term losses all but eliminates the potential for long-term gains. Peppers and Rogers have a great assessment of how this can be detrimental to the direction of public companies. Just imagine if the same type of MLA culture had been around six months after ESPN first broadcast its collection of World



James: The article link is in the heading, there isn't a WSJ link. "Wall Street" refers to the stock exchange, rather than the newspaper.

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