According to the IAMAI-IMRB I-Cube 2006 report, which is being released in piecemealed manner, the share of Cyber Cafe’s for Internet access has been declining, though it still remains the preferred mode of surfing. Access from home and office are second and third respectively. What is strange is that preference for home access actually declined between 2001 and 2003. Was that around the time when dialup was unable to take the load, and people began switching to cybercafe’s or cable broadband? I think so.
Among the younger demographic (who most marketers are focusing on), cybercafe’s still retain a healthy 53% share for school kids and college students; for young men, cyber cafe’s and the office are used just about equally at 36% and 35% respectively. What is perhaps obvious is that there is a direct co-relation between household affluence and preference for home connectivity. Also, the preference for cybercafes increases as you move from SEC A through to SEC D & E, 63% of which use the Cybercafe. More details from the report here, including the graphs.
For the time being, until online multiplayer gaming becomes popular, cybercafe’s would do well to promote gaming on LAN as a means of developing revenue streams, which would also not cost them the bandwidth. Piracy remains an issue, though.
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