This is a pretty neat article about the diversity in the Indian market, with dozens of languages and different content preferences in different parts of the country. “To Mauj Telecom, which has launched a mobile game in 13 languages including Bengali, Tamil, Punjabi and Gujarati, the game is going far beyond so-called “anglophones”.” With some countries you sign a deal with a carrier and you’re “in the market”, with India it takes a lot more than that.
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