At the IMC 2006 yesterday, I’d asked the panelists discussing digital content why they aren’t looking at mobile phones for content delivery, since it is a potent distribution channel for textual content. Sreekant Khandekar, CEO Banyan Netfaqs said that the screen size is an issue, and Shailesh Shekhar, editor, Hindustantimes.com said that they already have a wap portal.
Now, Business Standard reports that Cellnext Solutions Ltd. intends to provide m-paper services to users. They’re doing a pilot run with Idea Cellular, full with images, text and (gasp!) even audio. Ajay Vaishnavi, CEO of Cellnext is quoted as saying that
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