Telephia has clarified figures it gave last week, among them “33 percent of all mobile TV/video viewers watched BBC 1“. We covered this in our update, but this paragraph is clearer.
“Telephia’s research on mobile TV/video includes measurement of video clip downloads, video streaming applications and video served from WAP sites. Our survey asked respondents to recall any type of video content viewed on their mobile phones irrespective of delivery format. Therefore, the channel findings quoted in Table 1 of the press release should be interpreted in the context of all mobile video platforms
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