3D Mobile Content On SIM Cards

DDD has licensed “six still images, five multimedia messaging (MMS) animations and five short video clips…in the red/blue “anaglyphic” 3D format allowing it to be used with standard mobile telephone handsets in conjunction with a pair of 3D glasses supplied with each SIM card”. It’s not going to be a huge market (the agreement goes up to just 6,000 SIM cards) but it’s a nice gimmick. There’s also a lot of detail on the financial side of the deal: “The per SIM card royalty is US$6. DDD retains two thirds of the royalty while the remaining third is paid to third party copyright owners. A non-refundable royalty advance of US $14,400 (or 40% of the total amount potentially payable under this agreement) became due on execution of the agreement.”

Comments have been disabled for this post