Leading online media agency Quasar Media has won the interactive duties account of online DVD rental company Seventymm.com. The size of the account is not disclosed. Quasar will work on the entire online advertising initiatives including search engine marketing. Seventymm recently got $7 million funding from Matrix Partners India. In consumer internet business, customer adoption is the key. It’s likely that Seventymm will spend some amount of money on interactive duties. (Via Exchange4media.com)
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