Vox Launch Glitters

Six Apart celebrated the launch of its blogging/social networking product Vox last night with a big party at Bimbo’s. The club wasn’t quite as crowded as last time I went, for an ’80s cover band show, but it’s an impressively large and nice place for a startup to throw a party. The food was good, the party favor bags were cute.

Six Apart is showing itself to be one of the more mature companies in the space, even if it still indulges founder and president Mena Trott telling the crowd “This is a f-ing great product.” Good times.

The sheer number of social networks is getting to be a turnoff, but the well-designed Vox is an upgrade from what’s out there. Emphasizing personal and private expression over public broadcast will resonate for many people. I for one think Six Apart should jump off the viral marketing pedestal and take out billboards and TV ads to bring personal blogging to the masses.

Photo credit Scott Beale / Laughing Squid.

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