Newspapers can use their Web sites more effectively even if their manpower and finances are limited, according to Washingtonpost.com Editor James Brady. Speaking before the Associated Press Managing Editor’s conference in New Orleans, Brady argued that most newspapers use the Web “for the basic task of reprinting the paper,” E&P reports. Brady says that’s not good enough, especially considering the variety of competition publishers face. “You need to stand out compared to the next guy,” he warned.
He added that newspaper sites can be made more relevant by adding databases on subjects that readers are interested in such as government votes and restaurant reviews: “This is an area where papers have really fallen short. You can build them in ways that the data basically refreshes itself.
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