E! Entertainment has signed a couple of mobile content deals in Asia Pacific. Australian pay TV company Foxtel will carry E! content on its 3G platform (Foxtel by Mobile), which I think is specific to Telstra apparently it’s been on 3 Australia for a while (thanks Tamzin). That will be a “90-minute looped video feed of E!’s programming, which includes entertainment news, information and celebrity profiles”.
E! has also signed a deal with Vodafone for the 90-min looped feed, as well as shortform content from E! News, fashion clips and red carpet coverage. I can’t find a country-specific mention for Vodafone.
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