The Digg Buyout Theory

Techcrunch reports that News Corp., had expressed interest in buying Digg, but nothing has happened thus far, and Digg might raise more money. I think the world of Digg, but frankly have no idea what it is worth. Some say $150 million.

One blogger thinks Google should buy them. His argument – since Google is based on the concept of “page rank,” and Diggers manually “rank” each post by digg-ing it, there could be some mutual benefit. From a pure eyeballs perspective, C/net would be ideal buyer. Digg could add some serious punch to their overall pageviews, and with their sales force, and Digg’s tech-heavy audience, it could be a profitable pairing. What do you think?

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