Sony Pictures Television has extended its partnership with Arts Alliance Media to launch a download-to-own deal for 40 movies through LOVEFiLM and AOL in the UK this week. This follows the download-to-rent deal between Sony and AAM earlier this year and is Sony’s first DTO deal in Europe. In license terms, the new service means users can download a movie and store locally indefinitely, download an additional copy for portably devices and receive a copy on DVD. Downloads are in Windows PlayForSure format and later this year the service will also offer DVD burning. Stuart Baxter, EVP, European distribution at SPTI: “The emergence of new ways to distribute our movies is critically important to our business. Groundbreaking services like this will stimulate and grow the electronic delivery of movies in the home market and marks the next exciting phase in the ongoing expansion of our distribution business.”
This article originally appeared in MediaGuardian.