Jerry Springer is releasing ringtones, promoted in a 20 second spot during his show. I’m not sure what the ringtones will consist of, and I’m not sure I want to know. The service uses technology by CommerceTel, and when people dial 1.888.JERRYTV they enter their choices via an interactive voice response (IVR) interface. This system is promoted as being simple, which I don’t think was meant as a commentary on Springer viewers…
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